Search Engine Optimization (SEO), Social Media Optimization (SMO), Internet Marketing, Keyword Optimization, PPC Campaign. These are all terms that refer to bringing more traffic to your site. When more people view your site, the effectiveness of your website increases and if you are a business, your sales will increase. Effective SEO is a time consuming process. The first step is to ensure that your website is designed with usability and web standards compliance in mind. We do this for all our Web Design clients automatically, but if you have an existing website, it may have room for improvement in this area. Contact Us if you would like to discuss a site redesign focusing on SEO..

When your website is brand new, Google puts your site in the "sandbox". This means Google does not fully trust your site because it is so new. The search engines want to provide the highest quality content to their users. One thing they have found is that older, more established websites, typically have higher quality content which will improve the experience of the search engines users. Your site will probably stay in the Google sandbox for 3 to 12 months. Your site will be artifically penalized in the Google search results during this time period. When buying your domain, you can purchase a previously registered domain which can help with this problem. Otherwise, you just have to wait.

The next item I want to discuss is link building. Google, Bing, Yahoo and other major search engines look at how many inbound links you have to your website and this affects your search engine ranking. The reasoning is that if people find that your site is of high quality and contains useful content, they will link to your site. The search engine can count the links and get an idea of the usefulness of your site from that. When someone links to your site on their own, it is called a "natural link". The only way to get many natural links is to truly have well written and useful content. "Content is King" is a common phrase heard today in the SEO industry. In addition to natural links, there are other methods of building inbound links to your site. When you post on a forum, make sure you have a link to your website in your signature. Setup accounts on Facebook and Twitter and have links from those sites to yours. Beyond this, we recommend you enlist the services of a professional SEO company. When choosing a company for SEO, beware of anyone who "guarantees" a top 10 Google placement. Anyone claiming they can 100% guarantee this is lying to you.

For quality Search Engine Optimization, we recommend Loveclients.com. Loveclients.com is an honest SEO company with proven effectiveness. They are also a "Google Adwords Qualified Company". This means they have passed knowledge tests about Adwords and online advertising. If you want a company with a lot of experience with onlne advertising, Pay-per-click ad campaigns (PPC), and Search Engine Optimization, check out their website.